Sheffield is a city that boasts an enviable music culture and history. The likes of Pulp and Arctic Monkeys are just two of the city’s global success stories. Now, Sheffield’s First Bus have launched a brand new initiative to celebrate its iconic music scene.
Known as ‘Sheffield’s Walk of Fame’, the local buses will be transformed in the coming months to celebrate bands and artists who cut their teeth on the local circuit, along with venues that have provided so many memories.
Richard Hawley, Self Esteem, and Leadmill will be the focus of the First Bus campaign later this year, but first they are tipping their cap to last week’s chart success story, Reverend and the Makers. The band’s latest record, Heatwave In The Cold North, provided their best showing in the UK album charts since debut, The State of Things.
Ian Smith, commercial director at First Sheffield commented: “As a company we are proud of our connection to the great city of Sheffield and all those people involved in carrying its name both locally and across the world. They show that the words ‘Made in Sheffield’ still mean something to be proud of. We are teaming up with famous and not-so-famous artists who have put Sheffield firmly on the map and who have all, and still do, use the public transport network across the city when they are home.”
Each artist will also take part in the ‘Blockbuster Driving Challenge’ at the home of First Bus in Olive Grove, including a series of entertaining driving tasks. You can watch The Reverend himself, Jon McClure take on the challenge here.
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