According to a recent study, more than 8 million Brits aged 18 and over have never been to a gig, whilst more than 16 million haven’t experienced live music in the past ten years.
Research by O2 showed that millions are missing out on the magic of live music, which more than two thirds (67%) of Brits believe is better than playing the tracks at home. The news that so many people have yet to go attend their first gig comes following a recent scientific study, which showed that regular gig-going is actually good for you.
It can help extend lifespans by nine years, with just 20 minutes of gig time being proven to increase people’s feelings of self-worth, closeness to others, mental stimulation and general feelings of well-being. This is surely something that will set alarm bells ringing for the 31% of Brits who haven’t attended a gig in the past decade.
According to the research, Londoners are the biggest live music fans, with one in six (17%) attending a gig at least once a month. However, almost one in five (19%) people aged 55 and over have never been to a gig before, whilst people in Yorkshire and the Humber are the least likely to have attended a gig in their lifetime, with 21% claiming to have never experienced it.
Many people who’ve never been to a gig claim that he price puts them off (36%). 23% said they find crowds overwhelming, 15% claimed they lived too far from a venue, and 15% felt they were too old to go.
These fears only apply to those who’ve never been to gigs however, as the research revealed that regular gig-goers love the experience. Half cited the atmosphere as one of the best things about seeing live music, while 41% said making memories was one of the key parts of gig-going.
Nina Bibby, CMO at O2, said:
“Our research has revealed that many people are missing out on the incredible experience of seeing live music, but this doesn’t have to be the case. O2 has 19 O2 Academy venues in 13 cities across the UK and through Priority Tickets, we give our customers access to over 5,000 live shows in more than 350 venues across every year.”