British music icon, Craig David, has announced details of a new fashion capsule collection that dropped exclusively at Selfridges’ stores in Manchester, Birmingham and London on Monday, as well as online.
The Craig David Collection is comprised of a series of bold graphic t-shirts, hoodies and long-sleeved tees inspired by his music and sound that has made waves across the globe since exploding out of the UK underground back in 1999, making him the voice of one of the most pivotal eras in UK music, and in turn, one of the most successful artists in UK chart history.
The designs feature typography and imagery influenced by his lyrics and career as well as paying a stylistic nod to flyers, album covers and the uniquely British culture of the early UK Garage scene.
Craig David commented, “I’m really honoured to be working together with Selfridges to launch this collection. I wanted to create a fresh and exciting new clothing line for my fans that represents where I am musically today, but also influenced by the style of where I came from.”
The launch coincides with Selfridges’ Music Matters season celebrating the correlative relationship between music and style that runs in-store from June 26-October 18, and the collection was produced in partnership with Bravado, UMG’s leading merchandise and brand management company.